VISUAL IDENTITY, GRAPHIC DESIGN, BRANDING
How can a graphic design project address issues like environmental sustainability? I noticed that some of my gym clothes were getting worn down and wanted to know if I could recycle or repair these clothes to reduce my clothing waste. Through my research, I discovered that there are no current brands that offer these services and that textile waste is a major issue in Sydney. To address this gap in the market and the issues of textile waste I created a theoretic clothing recycle and repair service brand that allows people to recycle or repair their gym clothes. The brand's graphics function to extend the life of garments by communicating the clothing recycling and repair services the brand has to offer.
